While we do run a tight, professional, and respectful process, our point of differentiation isn’t about the steps in our process. Instead, it can be found in our ability to quickly assess your marketing organization and diagnose the causes of your agency pain points, and then to build a process that enables the most qualified agencies to customize their best teams and their best solutions to your organization’s nuanced needs.
Our process will lead you through an immersive experience with each agency finalist in which you will test and discover each agency’s creativity, thought leadership, and overall fit. To do this, we provide clarity and constructive feedback to the agencies at every point in the process, lighting a path for them to better tailor their solutions. We foster a collaborative and transparent environment where trust is earned and the stage is set for a future partnership.
That’s why the agency industry sees us as the good guys. But, beyond that, our process has set the tone for dozens of successful and long-tenured agency partnerships, including:
• a large home improvement retailer that partnered with its agency for 13 years
• an automobile brand that experienced record-breaking years during its 12-year agency partnership
• a global tractor company that doubled in size during its 12-year agency partnership
• a major financial services company that saw its media investment increase tenfold during its 10-year agency partnership
• a national paint retailer that has partnered with its agency through 11 successful years—and counting.